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Romy Kraus

#CES2025: AI, Sustainability, and Rollable Tech

How CES 2025 is Shaping the Way We’ll Work, Live, and Play


Sony Honda EV AFEELA
Sony Honda EV Afeela

CES 2025 has once again proven why it’s the ultimate stage for cutting-edge innovation. This year, the event offered a glimpse into how technology is reshaping our homes, vehicles, and personal devices while emphasizing sustainability and immersive experiences. From AI-infused smart gadgets to rollable displays and modular robotics, the future feels closer than ever. Alongside the overarching trends, standout product launches brought bold visions to life, setting the tone for consumer tech in 2025 and beyond.


Here’s a breakdown of five transformative trends and two standout product announcements that defined this year’s show.


5 Key Trends

1. AI Everywhere: The Smart Tech Revolution

Artificial intelligence dominated the CES landscape, enhancing everything from home appliances to wearables. Companies showcased products that intuitively learn user behavior and adapt to optimize efficiency.


Samsung’s AI fridge monitors food freshness and offers recipe suggestions, while advanced AI-powered vacuums now tackle obstacles with robotic precision.


2. Rollable Tech: Expanding Displays, Shrinking Devices

Rollable screens are turning heads as the next frontier in portable tech. Devices that transform in size dynamically cater to the growing need for flexibility in both work and play.


Lenovo’s ThinkBook Plus Gen 6 Rollable lets users switch between a compact laptop screen and an expansive display with a single scroll.


3. Sustainability at the Core

Sustainability isn’t a niche anymore; it’s the new baseline. From electric vehicles to energy-efficient smart devices, tech companies are addressing environmental challenges head-on.


Honda’s Series 0 electric cars blend cutting-edge EV performance with sustainable materials and manufacturing processes. In collaboration with Honda, Sony introduced the Afeela 1, an advanced electric vehicle (EV) that seamlessly integrates technology and mobility.


4 Modular Living: One Device, Many Roles

Modular gadgets that can serve multiple functions are rapidly gaining traction. These devices help consumers save money, space, and resources.


SwitchBot’s Multitasking Robot K20 transforms into a vacuum, air purifier, and pet monitor, offering unmatched versatility for households.


5. Elevated Entertainment: Immersive Experiences Redefined

The future of entertainment is immersive, whether it’s through stunning visuals, enhanced sound, or smart gaming platforms.


Nvidia’s Project Digits PC redefines gaming with AI-powered local systems, while Samsung’s The Frame Pro seamlessly combines high-tech display features with home aesthetics.

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