The Revolution in Golf: TGL Takes a Swing at the Future
How three leaders are transforming golf with tech, community, and prime-time appeal.
Golf might not scream fast-paced thrills, but that's about to change. With the launch of the TGL (Tomorrow Golf League), co-founded by legends Tiger Woods and Rory McIlroy, the sport is undergoing a full-on transformation. Merging technology, entertainment, and tradition, TGL is positioning itself as a global disruptor in the world of sports. At the Marketing Summit, we heard from Neil Hubman (co-founder of LA Golf Club), Caitlin Holloway (founding partner at 776), and Joey Brer (VP of Corporate Development at Tomorrow Sports) about what’s next for golf.
Let’s dive into how TGL is setting up its game-changing moves.
The Lowdown
TGL is a tech-infused, team-based golf league, blending fast-paced action with a traditional sport.
With Tiger Woods and Rory McIlroy as co-founders, the league has signed 7 of the top 10 global players.
Matches last 2 hours, are aired during prime time, and include features like live betting, mic’d-up players, and a shot clock.
LA Golf Club is leading with a strong focus on community impact, donating 10% of sponsorship revenue back to local initiatives.
"Golf Is Evolving Faster Than Ever"
Live sports remain the ultimate global glue, and golf is riding that wave.
Golf's engagement has exploded, partly due to alternative formats like TopGolf, making it easier and more fun for newcomers.
YouTube golf content and non-traditional formats are attracting younger fans, with viewership growing faster than most sports.
TGL is modeling its success after the Indian Premier League in cricket, which condensed traditional games into shorter, high-energy formats.
“TGL is all about reimagining golf for the modern fan who doesn’t have five hours to spare.” — Joey Brer
"A League Built for Prime Time"
Two hours, live betting, mic’d-up players—this isn’t your grandpa’s golf.
TGL compresses matches into 2-hour prime-time slots, delivering fast-paced, team-based action.
Players are mic’d up, offering fans a rare inside look into the strategy and camaraderie on the green.
Viewers will feel like they’re courtside, with immersive arenas and a tech-heavy presentation.
“We’re bringing golf’s biggest stars into a more engaging format, making it easier and more exciting to watch.” — Neil Hubman
"Making Golf a Game for Everyone"
LA Golf Club is leading the charge in breaking barriers.
Focused on accessibility, LGC is partnering with programs in Los Angeles to provide equipment and courses for underserved communities.
A notable initiative includes revitalizing the Maggie Hathaway Golf Course in Compton, creating a modern learning center.
Fans, aka "Day Ones," are integral to the team’s DNA, with exclusive merch drops and community events bridging the gap between tradition and innovation.
“From mobile simulators to pop-ups in schools, we’re bringing golf to neighborhoods that have never had access before.” — Neil Hubman
"Tradition Meets Innovation"
TGL isn’t erasing golf’s legacy; it’s adding to it.
The league works in partnership with the PGA Tour, complementing traditional golf formats instead of replacing them.
By introducing new elements, TGL hopes to attract fans who might eventually follow the PGA and Majors.
For the players, TGL offers a Ryder Cup-like experience regularly, adding a much-needed team dynamic to the sport.
“Nothing replaces Augusta or the history of the game, but this creates a new entry point for fans.” — Joey Brer
"It’s About More Than Golf"
776’s Caitlin Holloway sees sports as the last unifying human experience.
Sports, including golf, remain one of the few spaces untouched by AI, offering raw, authentic connection.
TGL capitalizes on this by fostering community and creating memorable, shared experiences for fans and families.
The startup mentality behind TGL mirrors tech entrepreneurship, with a focus on resilience, bold ideas, and cultural shifts.
“Sports are where humanity shines. It’s where we invest because it unites people in ways nothing else can.” — Caitlin Holloway
Quickfire: What’s Next?
What’s the dream for TGL?Joey Brer: Building the next major global sports league.
How will LGC measure success?Neil Hubman: Seeing LA Golf Club hats around the world and winning championships.
Will 776 stay involved in golf’s evolution?Caitlin Holloway: Absolutely. We want future generations to experience golf like never before.
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