From the WWE-UFC merger to locking in a 10-year Netflix partnership, Shapiro breaks down how TKO is transforming the sports and entertainment world.
Mark Shapiro, the man behind WWE and UFC’s merger under TKO, talks about work-life balance, navigating massive deals, and shaping the future of live sports. From Netflix partnerships to global expansion, Shapiro gives a behind-the-scenes look at his high-energy world.
Balancing the Hustle
"The goal is to find better balance... when are you actually shutting that off?"
Shapiro keeps it real about staying plugged in while trying to disconnect. He’s on email, text, and calls all day, but his secret to balance? Trusting his team. They handle the fires so he can step back when needed. Social media? Not his thing—he’s all about focusing on what matters.
TKO’s Power Move
"We own the leagues... we're the commissioner, team owner, and coach."
The WWE and UFC merger? Huge. Shapiro explains how TKO is killing it by keeping things simple: they control every aspect, from media rights to ticket sales. Investors are loving it, with stock up 65% this year. The plan? Keep growing and winning.
WWE x Netflix: The Game-Changer
"We didn’t think Netflix would go for all of it... but it came together fast."
Netflix and WWE teamed up, and it’s massive. WWE's Raw and Smackdown are heading to the streaming giant, giving them access to millions of global viewers. This deal wasn’t just about content—it’s about reducing churn and keeping people hooked. A win-win for both sides.
Sports Media: What’s Hot, What’s Not
"Sports is the only thing flat-out working across linear and digital... it’s a unicorn."
Shapiro lays out the media landscape: some sports are struggling, but brands like NBA, NFL, and WWE are on fire. Live sports are king, and platforms are throwing cash at it because it’s the only thing consistently pulling viewers across TV and streaming.
Talent First
"I represent two people: Stephen A. Smith and Rachel Maddow... they’re both unicorns."
Shapiro’s not an agent, but he personally oversees deals for Stephen A. Smith and Rachel Maddow. Why? They’re one-of-a-kind. He’s hands-on with them because their voices cut through the noise, and they’ve got staying power in the industry.
WWE and UFC in the UK: It’s Happening
"Yes, there are plans to host more WWE and UFC events in the UK."
Fans in the UK, get ready. Shapiro confirmed WWE and UFC are ramping up events across the pond, with more action coming to London's O2 Arena and beyond.
Balance is Key: Shapiro stays connected but lets his team handle the grind when he needs to unplug.
TKO’s Winning Formula: Control everything, keep it simple, and watch the stock rise.
Netflix Breakthrough: WWE and Netflix teaming up is a major play for live content.
Live Sports Rule: Platforms need sports to survive—and they’re willing to pay big for it.
Talent Power: Shapiro backs the stars with long-term impact, like Stephen A. Smith and Rachel Maddow.
Mark Shapiro’s world is fast-paced, but he knows how to stay ahead, juggle big moves, and keep winning.
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